The drive to localise

The drive to localise

Pandemic-related lockdowns and global supply chain interruptions have highlighted the need to localise – and digitalise – vehicle manufacturing processes.

According to a report by Deloitte about the impact of Covid-19 on the international automotive sector, 80% of global vehicle production involves some form of “Made in China” parts.

For developing countries like India and South Africa, deepening local supply chains could lessen this reliance, strengthen the economy and create jobs for a growing population. But the practicalities of sourcing skilled labour and ensuring that locally made products are competitive in terms of cost and quality have left suppliers struggling to implement the right solutions.

As major vehicle-producing countries in their respective regions, both India and South Africa are ripe for a smart manufacturing revolution to address these issues. Post-Covid-19, the global smart manufacturing market is projected to grow from US$181.3 billion in 2020 to US$220.4 billion by 2025.


In South Africa, vehicle and component production accounts for almost a third of the country’s manufacturing output. While the Original Equipment Manufacturers and their Tier 1 component suppliers are well established, Tier 2 and 3 suppliers are underdeveloped and contribute just 20% to the automotive value chain.

The government’s new South African Automotive Masterplan, which aims to make the sector globally competitive by 2035, outlines ambitious targets such doubling direct employment and vehicle production, and increasing average local content in vehicles from 39% to 60%.

“Covid-19 will certainly cause job and production losses, and delay implementation of the plan, but the intention is clear,” says Jendamark SA’s sales and digital services director, Yanesh Naidoo.

“The plan creates serious opportunities for localisation of our supply chain, especially for black entrepreneurs, but we need to adopt new technologies and skills fast.

“The Odin Manufacturing solutions that we’ve developed are uniquely geared to the operating challenges within a developing economy. They are designed to assist deep localisation and don’t need high-end IT infrastructure. Most importantly, they don’t cause job losses,” explains Naidoo.

He points to solutions like the Odin Workstation operator guidance system and Odin Maintenance apps, which were designed to support human operators and technicians.

“Technology can equip even semi-skilled operators to perform complex tasks with minimum training, and ensure that production processes become faster, more accurate and efficient.”


Similarly, the Government of India’s stimulus package and the Atmanirbhar Bharat (Self-Reliant India) movement have provided the impetus for manufacturers to boost local production.

“The Indian automotive industry was at a crucial juncture when the pandemic hit,” says Jendamark India director and CEO Himanshu Jadhav.

“India had committed itself to move from BS4 to BS6 emission norms from 1 April – a seemingly impossible task was on the brink of reality when the national lockdown was announced.

“With the supply chain cut off, and the border stand-off with China creating difficulties, it exposed the industry’s dependence on other countries, as many things from raw material to complex electronic hardware were imported.

“In our own business, we were planning to bring some complex equipment from China for one of our EV customers. But we took up the challenge to ‘Make In India’. We looked for the right material and processes, scouted for local partners with similar experience, and it was a success.”

Jadhav says an over-reliance on cheap imports, in the form of critical inputs and raw materials, has created a problem for many industries.

“Unless there is input substitution where India either identifies other sources or augments domestic production, there will be continued reliance on China. We know that there are limiting factors but digitalisation can fast-track the process.”


Jadhav says the manufacturing sector is already on a journey to digital transformation but that Covid-19 has been the catalyst to accelerate the adoption of digital technology.

“Localisation and digitalisation are now even more important than ever, as the pandemic has exposed the vulnerability of companies, industries and countries that have not embraced these factors.

“Smart technologies allow businesses to streamline processes and increase efficiency, while helping to revive the economy and restore normalcy.”

He believes localisation of the value chain from the bottom up, with intelligent automation, can help to meet uncertain demand and huge cost pressures in times such as these.

“Digital transformation is preparing the manufacturing industry for current and future interruptions or black swan events by plugging gaps across production, distribution and management.

“Moving towards digital is not a choice any more but a necessity for survival,” says Jadhav.

“New technologies are helping manufacturers to increase efficiency, enable high levels of product customisation, and improve speed to market. Covid-19 has changed the narrative around automation technology from ‘good to have’ to ‘must-have’.”

Organisations that show agility and adopt the right technologies will have a competitive advantage and a sustainable future, says Jadhav.

“It’s with such organisations that Jendamark wishes to partner and share our Odin Manufacturing ecosystem and digital services.”

Sporting Ambassador: Kyle Buckingham

Sporting Ambassador: Kyle Buckingham

Jendamark has been proud to sponsor 2018 Ironman Africa champion Kyle Buckingham for the past few years. As ambassadors for our home town of Nelson Mandela Bay, Jendamark and Kyle share the traits of focus and pushing the limits of what is possible. Click on his downloadable profile below to see Kyle’s greatest achievements and his offerings as a brand ambassador and triathlon coach.

Bearing on the future

Bearing on the future

The latest machine to roll out of Jendamark’s research and development department is proving the company’s capabilities in building technically demanding and innovative equipment on par with the world’s best.

Two years in the making, Jendamark’s new pinion nut tightening machine represents the next step in the company’s ongoing quest to meet and anticipate automotive customers’ assembly requirements.

Its essential function: To tighten a nut onto a pinion, which is fitted during the vehicle differential assembly process. Its conceptual challenge: To do so while the pinion is in motion.



“Unlike most of our R&D projects, this machine does not address an anticipated requirement but rather an existing one,” says Jendamark design director Yanesh Naidoo.

“However, there are only two or three companies in the world that make this kind of machine. We wanted to prove that we could do it as well as, if not better than, our competitors, while adding our unique Jendamark ‘spice’ to the mix.

“We’ve made various improvements in different areas to make the machine more accurate and faster than others of its kind.”

Mechanical design specialist Barto de Koning explains the importance of the pinion nut tightening process during differential assembly.

“A pinion is a round gear that is fitted to a differential and constrained by two bearings. Using two motors mounted above each other, our machine tightens the pinion nut onto the pinion, while the latter is turning.

“How tight the nut is determines how much friction or ‘drag’ the bearings have. What makes our machine different is the measuring equipment we’ve added, like the torque transducer that measures the drag on the spinning bearings. When the drag reaches optimal levels, the tightening process stops.”



The machine has a maximum rotational speed of 65rpm and is designed to tighten differential nuts up to 1400Nm. All drive components are rated to 2000Nm, while tooling changes accommodate different variants.

While a pinion nut may sound like a relatively minor part of the assembly process, De Koning says dynamic tightening can have major implications for Jendamark customers.

“In the long term, too much drag can cause a differential – which allows wheels to rotate at differing speeds – to fail prematurely. If there is too much friction, the car has to work harder, uses more fuel and produces less power on the wheels.”

Inconsistent static tightening by other machines means that some differentials may fail, whereas others may not, resulting in a worst-case scenario – the recall of a particular vehicle series.



With OEM manufacturers now offering longer vehicle warranties, tier-one suppliers are under increasing pressure to ensure that their components last longer and do not fail with ordinary wear and tear.

“This is the way the industry is moving and we need to equip our customers to manage these changes effectively,” says Naidoo.

“Our competitors have had the chance to refine their pinion nut tightening machines over time but we are effectively on par with them after our first attempt. We’ve made various improvements to make the machine more accurate and faster and also allows us to better monitor the process and react faster to changes or complications.”

As a result, Jendamark is now receiving requests for quotations for complete assembly lines that include this machine. The prototype has been shipped to a German customer’s production facility in China for installation in July.

Forging Jendamark People

Forging Jendamark People

Jendamark’s rigorous apprenticeship programme contributes to job creation, while building a highly skilled workforce trained to do things “the Jendamark way”. Here two female artisans share their success story.

“The very first thing you have to do is plan your job. You can’t just put it on the machine because you don’t know what complications you’re going to meet and you may have to modify it.”

This is the advice of 29-year-old Funeka Solomon, one of the 20 candidates handpicked for Jendamark’s in-house apprenticeship programme since 2012.

Now a qualified grinding artisan, Solomon successfully completed the company’s rigorous four-year programme in two-and-a-half years after being subjected to several insubstantial learnerships.

Armed with an NQF level four qualification but unable to find the challenge she craved, Solomon finally found what she was looking for when she was recruited by Jendamark.

The demanding in-house programme covers the theoretical and practical modules required by the national sector education and training authority for the mechanical, engineering and related trades (Merseta).

On completion, candidates are ready to sit their national trade test to become qualified artisans – in mechanical engineering for toolmakers and electrical engineering for electricians.



Today, Solomon’s single-minded focus, competency and passion for the job are a far cry from her first encounter with the toolmaking trade.

“To be honest, at first I thought I was going to make tools like hammers or pliers. Then, when I learned what it was all about, I loved the challenge.”

Assuming the mantle of mentor, she now shares the technical and practical guidance she received with the apprentices following in her wake.

“The Jendamark artisans who trained me gave me a lot of responsibility and opportunities to learn early on. I can now guide others and be the artisan that someone was for me.”

She says Jendamark’s on-the-job training taught her to raise the bar in terms of performance and precision.

“It’s all about problem solving. If something doesn’t fit, you must find out why and fix it. The things we do here are at a higher level than other companies. I want to be precise, even if it’s only a micron or two, according to the drawing.”

Solomon says the secret to success is simply to love the job.

“You’re always thinking about the job, even when you’re at home. You’re constantly trying to figure out how you’re going to do this or that, because you don’t want to make scrap.”



Like Solomon, CNC machine operator Nolovuyo Mjuza completed the programme in just two-and-a-half years because of previous exposure to similar, albeit poorly run, learnership programmes.

“We used to sit at home for up to three months and were taken to companies where they made us paint walls and do odd jobs. When we got to Jendamark, it was different.”

Here she learned to machine to extremely tight tolerances, moving between the milling machine, grinder and lathe, says Mjuza, 30.

“As apprentices, we were shown the entire process – from interpreting a drawing through to manufacturing and assembly. In this way, I could see how my job fits into the bigger picture.”

Although she initially studied mechanical engineering, Mjuza left college to take up her first learnership opportunity, as toolmaking sounded like exactly the kind of mental and physical challenge she was seeking.

“Engineering has always been my thing. I actually wanted to be a fitter but there were only toolmaking opportunities available at Jendamark at that time.”

Today, Jendamark has expanded its programme to include toolmakers, electricians, fitters and millwrights.



As women in a male-dominated industry, Solomon and Mjuza are holding their own in the toolroom. “The guys treat you like an equal; you’re ‘in’ if you can do the job,” smiles Solomon.

Although women’s empowerment plays an important role in the apprenticeship programme, skills development facilitator Marcha van Huyssteen says it’s more about moulding good candidates to become “Jendamark people”.

“These are people who are team players, who aren’t afraid to go the extra mile and do more than is expected of them.”

Van Huyssteen says the ideal candidates need to be technically minded and in possession of their N2 diploma.

“Many people have their qualifications but are struggling to secure the workplace experience they need. That’s why this type of programme is so valuable to them.”

Jendamark Makes It

Jendamark Makes It

Jendamark’s ISO-certified manufacturing capabilities cover a range of standardised and custom-designed machines for the global automotive industry.

Supplying to first and second-tier suppliers supporting the original equipment manufacturers (OEMs) is the basis on which the business is built, with a dual focus on the powertrain and catalytic converter assembly industries.

Group manufacturing director Graeme van Zyl says getting into the manufacture and supply of differential assembly lines as part of its powertrain offering has been a particular source of pride.

“The accuracy and precision with which a differential is assembled is supported by the equipment we supply.”

With regard to the catalytic converter industry, Van Zyl says Jendamark’s strategy of consolidating and providing standardised machines has allowed the company to develop rapidly in the global market.



“Offering standard solutions is the most technically sound and cost-effective way of doing things,” says Van Zyl.

More than a one-size-fits-all approach, he explains, it requires a thorough understanding of the customer’s requirements and the ability to deliver accordingly, regardless of the technical challenges involved.

“Our machines are flexible in setup, working from a strong design base with interchangeable tooling. For us, specialised tooling is a key focus, as this is what ultimately determines the quality of our customer’s product.”

Van Zyl says the difference between a good machine and a really good machine is the tolerances to which they work – the tighter the better.



In India, Jendamark Techcellency has earned a reputation for manufacturing exceptional, complex machined parts and is one of the few automation solutions providers to offer high-end in-house manufacturing with stringent quality controls.

“You can have the best machines but ultimate quality comes only when every department involved is equally focused on making the best machines for our customers,” says Van Zyl.



Total control of the entire manufacturing process – from material purchasing and logistics to the functional commissioning and installation of the equipment – is, he believes, the only way to ensure product quality.

“We have strict processes in place every step of the way. It loads our resources but the cost outweighs the risk.”

Van Zyl says having a precision manufacturing department, in addition to a general manufacturing section, means that more intricate engineering aspects can be handled without compromise.

“The turnaround time to rectify, upgrade and make modifications is within our control. That increases our effectiveness and efficiency in supplying the correct solution.”

When challenged in the world of micros, he says, establishing a temperature-controlled environment in the machine shop was just one of the essential requirements the company had to meet to achieve the tight specifications.

“Exposing our materials to a consistent temperature enabled us to control some of the risks we have to negotiate during precision machining.”



At every step, Jendamark’s CNC milling, wire-cutting and grinding capabilities are closely scrutinised with the aid of accurate measuring equipment. The use of GOM 3D scanner measuring technologies ensures an accurate and well-documented product.

Van Zyl says the tooling is independently assembled and tested in the quality department before being fitted into the machines to check the entire production process.

“Each individual component is manufactured and then assembled. It’s the collective quality of those items that starts coming into play to define the outcome of the design,” he explains.



Having gone through the processing, manufacturing and assembly departments, the machines are finally put together as a completed production cell in the commissioning hall.

“Once the processes are proven and the customer has signed off, the entire facility is disassembled, shipped to their premises, reassembled and recommissioned by our team of engineers,” says Van Zyl.

“The combination of man and machine is what sets Jendamark apart. We make turnkey facilities that allow our customers to keep doing what they do best.”